eToro Joins Hands with Premiership Women’s Rugby

Premiership Womens Rugby (PWR) has recently announced a new sponsorship agreement with eToro, a global online forex and multi-asset trading platform. The partnership marks another example of collaboration between the financial trading sector and the world of professional sports, a trend that has grown steadily over the past few years.

Introduction

This new alliance between PWR and eToro will come into effect at the beginning of the 2025/26 season. As part of the agreement, PWRs weekly “Try of the Week” will be rebranded as the eToro Try of the Week, which will feature the most notable try scored in each round of the competition. The award is set to be promoted across all PWR digital and broadcast platforms, with fans having the opportunity to vote for their favorite try.

According to official statements, the rebranding initiative is designed to increase fan interaction and emphasize the skill and athleticism showcased throughout the womens rugby season. The eToro Try of the Week will aim to enhance engagement by spotlighting individual moments of excellence on the field.

Loud Investing Campaign

The sponsorship is linked to eToros broader campaign titled “Loud Investing”, which reportedly focuses on making financial investing more inclusive and narrowing the gender investment gap. Through the partnership with PWR, eToro is expected to bring its brand into the women's sports arena while aligning with broader messaging about financial accessibility.

Such partnerships are not uncommon in todays sports sponsorship landscape. The forex and trading industries have increasingly sought exposure through affiliations with athletic organizations, ranging from football clubs to Formula 1 teams and now rugby. These sponsorships are typically aimed at increasing brand visibility, engaging with diverse audiences, and reinforcing a public presence in highly competitive markets.

Forex and sports sponsorship

In recent years, online trading platforms have intensified their investment in sports marketing to reach both retail and institutional investors. While most sponsorships have centered around men‘s sports, the growing attention to women’s leagues provides new opportunities for financial services firms to tap into an evolving fan base.

PWR has stated that the partnership could enhance visibility for the league as it continues to grow in popularity and media coverage. However, the long-term impact of this collaboration—both for the trading platform and for the womens rugby league—remains to be seen and will likely depend on how the engagement strategies are executed over the course of the season.

From a strategic standpoint, this cooperation allows both parties to benefit from cross-industry exposure. PWR gains additional commercial support and digital reach, while eToro leverages the platform of professional womens sports to promote its trading services and campaign initiatives.

As the 2025/26 season approaches, attention will likely turn to how this partnership is activated in practice, and whether it will set a precedent for similar arrangements between trading platforms and womens sports organizations in the future.