eToro Names Orel Assia as eToro Money's Growth Head

eToro has appointed Orel Assia as the Head of Growth for eToro Money, the Israeli broker's separate money-management account and application. Assia joined the broker in November 2018 and has been a Design Manager for the last four years.

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“I'm happy to share that I'm starting a new position as Head of Growth at eToro!” Assia wrote in a Linkedin post.

The appointment came when eToro had been pushing for the expansion of eToro Money in several regions. Its services are now available in countries across Europe, including Iceland, Liechtenstein, Czech Republic, Poland, Bulgaria, Croatia, the Netherlands, Belgium, Luxembourg, Finland, the UK, Cyprus, Romania, Spain, Italy, Portugal, Malta, Monaco, France, Austria, Slovakia, Slovenia and Germany.

eToro Money (previously known as eToro Wallet), with its account and application, connects to the brokerage account of eToro and enables users to make instant deposits or withdrawals. The platform charges zero convenience fees for transfers to investment accounts and is also expanding features like the addition of direct debit payments.

A Field Expert

Assia comes with solid experience in marketing and design. He was previously a Creative Director at eToro between May 2011 and October 2014.

Prior to his latest tenure at eToro, he was with Tel Aviv-based Qiwi Enterprise Solutions, working as a VP of Marketing and Creative for eight months. Before that, he worked as the Head of Creative and UX for William Hill. Additionally, he co-founded a product development company and a web-development agency.

Moreover, he worked for several other companies. He was Kontera's Design Team Leader, and the Marketing and PR Director at the Jerusalem Open House.

Plans of eToro

eToro is a multi-asset broker that initially made its name with copy trading services. Earlier, it planned to go public on a US exchange by merging with a blank-check company, but that deal fell apart.

However, the broker continued its global expansion, gained an in-principal license from the regulator in Abu Dhabi, and registered as a DASP in France. It acquired portfolio manager Bullsheet recently and is planning to enter the US options trading market with a $50 million acquisition of Gatsby.