Plus500 Signs 4-Year Deal with Chicago Bulls in First US Sponsorship

Plus500, an Israel-headquartered forex and contract for difference (CFD) broker, has signed a four-year partnership deal with the Chicago Bulls, a US-based professional basketball team.

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The deal is the first sponsorship of a US sports team by the broker which recently ended a 7-year deal with Spanish football club Atletico Madrid.

Plus500‘s roster of sports sponsorship which includes football clubs such as Italy’s Atalanta B.CL, Poland‘s Legia Warsaw and Switzerland’s BSC Young Boys.

CEO David Zruia in a statement released on Monday stated that the collaboration with Chicago Bulls will help the broker to drive brand awareness in the US.

Zruaia added that the deal is part of the brokers effort to diversify its global product offering and grow its presence “in this significant and exciting market.”

“The four-year partnership will include various marketing elements, community initiatives, social media content, events and more to drive brand awareness and build on the core synergies that both brands have in common: innovation, culture and success,” Plus500 explained in the statement.

It added, “It will also emphasize Plus500's ambitions to develop its global footprint by entering new markets, and specifically the Group's connection with the city of Chicago — the heart of the US futures industry and where Plus500's US operations are located.”